Ambience Design Group seeks to create spaces that engage the senses on every level, are balanced and encourage people to interact with their physical interior environment. Part of the visual stimulation we incorporate is graphics and branding. We use the space as a medium for the company message.
Your workplace should support you, your business and your customers. It should reflect your company ideals and your brand. The atmosphere of your workplace is part of the experience and perception of your brand. The design of your business space is of great importance in enhancing your company image.
Your work environment should inspire and support:
- Creativity, imagination and interaction
- Collaboration, team meetings, quiet work
Branding a space is about weaving the brand building throughout the entire organization, including the office environment. “Every built project should start with the intent to communicate the brand,” explains designer Kiku Obata of Kiku Obata & Company in St. Louis. “All elements that comprise a place—architecture, interiors, lighting, graphics, landscape—should be integrated to create an intuitive brand experience.”
The physical space used to conduct business—whether a store, satellite office, or world headquarters—is simply too visible and costly an asset to leave out of the brand-building equation. It’s a missed opportunity.
Tracy Brower, a workplace knowledge consultant at Herman Miller, Inc., notes the connection she sees between space and outcomes. “It’s simple but powerful,” she says. “Space is one of the variables that goes into creating a customer’s experience of a brand.”
A company’s physical environment communicates a message whether intended or not. The only question is whether that message is carefully crafted to reinforce brand identity or left unattended to weaken it.