For 23 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
Pantone Color Institute is the business unit within Pantone that highlights the top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends, and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy.
To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute™ comb the world looking for new color influences.
The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. These can include the entertainment industry, films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.
For the first time, Pantone Color Institute creates a new color. The color of the global landscape ‘by the rise of gaming, the metaverse, and growing popularity of virtual currencies and NFTs—fusing modern, daily life with the digital sphere.’
“Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us”. – Laurie Pressman, Vice President of the Pantone Color Institute
Pantone 17-3938 Very Peri is the Pantone Color Of The Year 2022!
We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through.
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer.” – Laurie Pressman, Vice President of the Pantone Color Institute
Our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa. (Source: PANTONE)
Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.
Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.
The invention of the Pantone Color Of The Year 2022 defines the identity of Gen Z. Furthermore, it translates a new way of living – the blend of the physical world and virtual world. It sets the ground for the meta-reality or metaverse.
‘Very Peri displays a spritely, joyous attitude and a dynamic presence that encourages courageous creativity and imaginative expression,” – Leatrice Eiseman, the executive director of the Pantone Color Institute
Gen Z, the generation of the digital natives, is the next big generation. Researches say that Generation Z soon will be the largest population group in the western world, defining culture, economics, demographics, and technology trends. Succeding the Millennials, Gen Z ranges people born after 1996 until 2010.
These ‘kids’ are digital natives. They were born and raised in a world dominated by technology, estranged from a world without cellphones, computers, or social media, staring at blue screens that have been globalizing knowledge, culture, and trends.
“As society continues to recognize color as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us,” explains vice president of the Pantone Color Institute Laurie Pressman.
How to use Very Peri in interior design projects
This captivating newborn hue celebrates the virtues of the digital world and, eventually, the blend of physical reality with virtual reality. Therefore, Very Peri in interior design projects guarantees an immediate sensation of futurism.
Very Peri, is one of greatest names in color for 2022, replacing green with a lively blend of red and blue. A mixing of red and blue embracing the Matrix.
Very Peri in interior design has the power to create an unworldly reality. We are living in transformative times. Very Peri is a symbol of the transition we are going through.
In residential interior design, Very Peri lends itself to tapestry, upholstery, and home accessories. Even though the Pantone Color Institute presented us with a color that aims to take us to an unexplored world, Very Peri in interior design can be used to revive a feeling or memory from the past, usually associated with happiness and comfort.
Inquisitive and interesting PANTONE 17-3938 Very Peri, with its carefree confidence and daring curiosity that animates our creative spirit, enables us to accept this transformed world of possibilities, offering us up to a new vision as we rewrite our lives.
Very Peri is simultaneously feminine, powerful, futuristic, and joyful. This blend of blue and red is a great color for commercial interior design projects.
PANTONE 17-3938 Very Peri rekindles gratitude for some of the virtues that blue signifies, complimented by a new viewpoint that resonates now, and casts a new light on the future.
We hope you’ve been inspired to inject a little bit of Very Peri into you life this year!