A brand represents everything about a business. It tells a story about your company and encompasses your values.
Branding techniques are constantly evolving – in 2016 brands are increasingly growing towards the personal.
As brands continue to develop to satisfy the needs of both businesses and consumers, it is as important as ever to reflect your brand effectively through your website.
Let’s take a look at some of the top branding trends for your website in 2016!
1. CREATE A BRAND EXPERIENCE
A brand experience is shaped by the colours and images you use along with the voice you communicate in. You can create an experience for your customers by supporting ongoing interaction – this will allow consumers to communicate freely and allow you to receive feedback and meet their needs more effectively.
2. BE PERSONAL
Developing new relationships through your website means becoming more personal. With the expansion of social media platforms, companies have realized that in order to reach their target audience, they must create a tailored version of themselves to each consumer. This can be demonstrated through Coca Cola’s “Share a Coke. With…(enter name here!)”.
3. USE LARGE, REALISTIC BACKGROUND IMAGES
It is undeniable that the average human attention span has decreased over the past decade. Large realistic images on your website will help quickly capture your audience’s attention. There is currently a trend towards showing the beauty and vastness of nature in constrast to the human scale. Check out the latest stock photo trends.
4. USE VIDEO BACKGROUNDS
An addition to using large background images, try using videos – which seems to be the preferred format for most users. Using video in a creative way to tell your brand story, especially videos that show the humans behind the company, is a trend that is increasingly growing.
5. BRAND FROM WITHIN THE COMPANY
Many companies look for an external source like an outside agency to brand their company, but in 2016 we are seeing an increasing trend to brand internally where members of the company shape the brand experience. By doing so, the odds are that you will truly capture and reflect the true vision and values of your brand.
6. MOBILE FRIENDLY SITES
“The number of people using mobile devices outstripped people on desktop computers in 2014.” – Jim Edwards, Business Insider, April 2014
To ensure consumers know your brand is up to date with the latest trends, it is important to ensure your site is mobile friendly.
Keep in mind that the Internet is constantly evolving, so do not be discouraged by change but rather consider your web presence a living, breathing entity that always needs updating to reflect the current times.
We hope you find these tips useful and will implement them into your website and overall online brand experience!