“People love brands but brands don’t love people” – Marc Gobe
People want to have a deep emotional connection with brands and the top brands in the world understand this – Coca-Cola, Starbucks, Google, Victoria Secret, the list goes on……
“Corporations don’t own brands, people own brands” – Marc Gobe
Marc Gobe exposes the importance of emotional branding through exploring the critical techniques of advertisers. He discusses the effects on consumers and the changing dynamic of the world.
Marc discusses sensory environments and how they are important in creating a brand experience. The use of textures to touch and colours to evoke emotions are all important details, as seen in the retail environment of Godiva.
Check out this short video to learn how people emotionally connect to brands. Explore the changing dynamic of consumerism and the world as a whole, as a result of an increase in emotional branding.
Find our how to use colour in your branding to get the desired emotional response. Check out our Human Responses to Colour Guide.