“The future is green energy, sustainability and renewable energy.” – Arnold Schwarzenegger The term “going green” has become quite popular recently. With an increase in awareness around environmentally friendly products and the importance of sustainability, many have contemplated “going green”, but hesitate to do so because they believe that it can be costly. Although it’s true… [Read More]
The Power of Emotional Branding
“People love brands but brands don’t love people” – Marc Gobe People want to have a deep emotional connection with brands and the top brands in the world understand this – Coca-Cola, Starbucks, Google, Victoria Secret, the list goes on…… “Corporations don’t own brands, people own brands” – Marc Gobe Marc Gobe exposes the importance… [Read More]