Branding can be one of the most important things you think about for your business. It’s what makes your company unique and engaging to your clients and customers.
A well-designed logo can do wonders for a company – think of the famous logos of the Golden Arches, the Nike swoosh, or the Apple symbol.
But branding goes beyond creating a name and designing a logo. Your brand should make a promise, one that you can build an experience around.
Which is why so many companies are designing branding into their workspaces.
Your workspace should reflect who you are as a brand.
Workspace branding is very on trend right now and a smart idea, in our opinion.
Consider the following when thinking about how you can brand your space and tell your brand story:
- What is your story? What do you stand for?
- Does your brand promise match your brand experience?
- Would your customers answer these questions the same way?
You can inject branding into your workspace by bringing elements from your website into the space.
One idea is to use your company’s colour scheme in the design. The Real Wealth Group shown in the images below is an example of extending the brand into the workspace. After a re-branding of their company, Real Wealth wanted to exude that same powerful feel within their office space for all visitors to experience.
We gave each room a unique name like “Thinktank” and “Smart Lounge” in frosted graphics applied to the glass, which also served as a privacy feature.
We used Real Wealth’s corporate colours and designed custom graphics with their messaging in their boardroom. Get the full Real Wealth Press Release here.
More and more companies are recognizing the importance for designing their branding into their office spaces.
Are you one of these cutting edge companies? Find out more about enhancing your space right here.
Interested in getting started on your office design project? Fill out our quick questionnaire to get things going.
Sources:
http://www.heritageoffice.com/blog/branding-and-your-workspace-tips-tricks-and-5-offices-that-do-it-right/
http://www.theofficestylist.com
http://corwin-connect.com/2014/08/power-branding/