Just like business logos, personal logos are representative of your personal brand. A personal logo is more than just a pretty image you slap on a website or resume. It can tell a story, signify your passion, and be a powerful statement of who you are and what you stand for.” – Alayna Okerlund, Best Company
When asked by Best Company for a professional opinion on creating a personal logo, I was happy to provide my expert advice. Read on below and check out the full article to see what the other experts had to say…
Sara Abate Rez, Graphic Designer at MyPersonalBrand and Brand and Communications Director at Ambience Design Group
Why create a personal logo: “The digital world has changed everything. In this free-agent, consultant economy, the brand is you and a personal logo will help you get your name out there, whether switching careers or starting a new business.”
What to know before creating a personal logo: “You will need to really get to know yourself and what you stand for before creating a personal logo. The logo should capture the essence of who you are and express the type of product/service you can offer the world.”
Personal logo tips: “Start by doing an audit of your unique skills, personality, passions, and strengths. There are several quizzes out there that can help you determine what work you are best suited to. Work with an expert who can give you honest feedback on how to best represent yourself through a personal logo as it is not always easy to see what makes you different and special in a crowded marketplace.”
Recommended resources: “I would recommend exploring Pinterest for ideas on the type of look, style, colour scheme, fonts, etc. that you feel would represent you visually though your brand identity. Another good resource is our colour guide to see which colours represent you and your brand best.
