Category: Commercial Design
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The Power of Emotional Branding
“People love brands but brands don’t love people” – Marc Gobe People want to have a deep emotional connection with brands and the top brands in the world understand this – Coca-Cola, Starbucks, Google, Victoria Secret, the list goes on…… “Corporations don’t own brands, people own brands” – Marc Gobe Marc Gobe exposes the importance…
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Wellness in the Emerging Workplace
There has been an evident movement towards well being in the workplace, the idea of creating better working environments that are more productive and meaningful. The human relations movement, started in the 1930’s, initiated the study of human behaviour in workplace groups. This encouraged the understanding of how stimuli and working conditions can produce more…
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Introducing The Office of The Future
With the constant advances in technology, it is hard to imagine what tomorrow will look like, let alone 30 years from now. Read on to get insights into what the future has in store for workspaces, incorporating both new and existing trends. It may have caught your eye if you saw the headline in The…
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How Can A Stand Up Desk Improve Your Health?
If you are reading this right now chances are you’re sitting down. Having an office job requires you to spend most of your time sitting down, and sitting most of the day has been said to be worse than smoking. It is for health reasons that stand up desks have been created. There was a…
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Christopher Guy Re-designs the Georgian Restaurant in 2014
Harrods of London, the world’s most famous department store for its unparalled service and range of luxury wares. It’s flagship rooftop restaurant, The Georgian has been designed several times since 1913 and most recently by Christopher Guy in 2014. Through impressive sketches and scaled models with miniature pieces, which were hand carved, the developed the…