Category: Branding
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How To Prepare Your Office Space For International Guests
If you have guests flying over from a different country for business, and your keen to make them feel welcome, then why not prepare your office space with their nationality in mind? Imagine if you traveled to a different country for work, and after a long flight, they’ve clearly prepared for your visit in a…
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The Power of Emotional Branding
“People love brands but brands don’t love people” – Marc Gobe People want to have a deep emotional connection with brands and the top brands in the world understand this – Coca-Cola, Starbucks, Google, Victoria Secret, the list goes on…… “Corporations don’t own brands, people own brands” – Marc Gobe Marc Gobe exposes the importance…
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Trends In Branding Your Website + Creating an Online Experience
A brand represents everything about a business. It tells a story about your company and encompasses your values. Branding techniques are constantly evolving – in 2016 brands are increasingly growing towards the personal. As brands continue to develop to satisfy the needs of both businesses and consumers, it is as important as ever to reflect…
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How Branding Your Workspace Enhances Your Business
Branding can be one of the most important things you think about for your business. It’s what makes your company unique and engaging to your clients and customers. A well-designed logo can do wonders for a company – think of the famous logos of the Golden Arches, the Nike swoosh, or the Apple symbol. But…
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What You Want To Know About Branding
Within recent years, the importance of branding has boomed! In fact, Personal Branding has manifested into its own industry with a number of professionals now specializing in the field. If you are looking to further your company’s, or your own personal brand, you must start with the basics; recognize the true meaning behind your brand.…
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Stay Motivated in The Workplace
We can all agree that sometimes work may get a little boring, and we may begin to find it difficult to motivate ourselves. That being said, we are here to provide you with a few tips that will help you to be your most productive at work. To start things off, consider creating a smaller…
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What is a Branded Residence?
Have you ever spent a night at a hotel and woke up the next working wishing you could live there? Well that’s the reality for some people, who chose to live in what is called a branded residence. Image Source Although branded residences aren’t exactly new to the market, many people are not yet familiar…
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Find Ideas in the Most Unlikely Places
It’s safe to say that from time to time we all need some creative inspiration. We believe that inspiration can come from anywhere, sometimes in the most unlikely places. Have you ever found yourself patiently waiting for the perfect idea to just fall into your lap? While this may be ideal, it does not always…
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The Art of Creating A Workspace at Home
“Life gets better when you create an inspiring environment that serves you and your business.” – Sara Rez Over the past couple of years we’ve seen a trend of more and more people beginning to work from home. Whether you’re an entrepreneur taking on your own business or your day job simply allows you to work…
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Christopher Guy Re-designs the Georgian Restaurant in 2014
Harrods of London, the world’s most famous department store for its unparalled service and range of luxury wares. It’s flagship rooftop restaurant, The Georgian has been designed several times since 1913 and most recently by Christopher Guy in 2014. Through impressive sketches and scaled models with miniature pieces, which were hand carved, the developed the…
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Roles and Responsibilities of a Leader
Einstein once said, “Nothing happens until something moves.” The best leaders are those who have a complete and intimate understanding of every aspect of their business and industry and can apply it through their brand. As a leader, you must guide and enable a continued effort to engage both clients and employees to find new…
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How to connect with your ideal client
Every company and product should have a brand image that attracts customers but the brand must also be built on a solid foundation. A valuable brand should stand for “promises made = promises kept”. The way your customers perceive and talk about you and your company is in reflection of how well you deliver your…