For over 20 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
The Pantone Color Institute highlights the top seasonal runway colours, selects the Pantone Colour of the Year, forecasts global colour trends, and advises companies on colour for product and brand visual identity. Through seasonal trend forecasts, colour psychology, and colour consulting, the Pantone Colour Institute partners with global brands to effectively leverage the power, psychology, and emotion of colour in their design strategy.
The 2020 Colour of the Year is Classic Blue. It is seen as a timeless colour and was chosen for many deep reasons. The Pantone Color Institute said it recognized feelings of instability in the world today and chose a shade that represented reassurance, confidence and connection that people may be searching for in uncertain times.
“Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.” –Pantone
Classic Blue can be regal and restrained – in corporate logos it’s thought to prompt feelings of trust and loyalty. This colour can also be edgy and even daring by mixing up the tone and materials.
For those who want to sport the 2020 color, Pressman recommends Classic Blue accent pieces such as a scarf or watch strap, or a vase or candle for your home or workplace.
However you choose to do it, hopefully you’ve been inspired to incorporate Classic Blue into your 2020!