Every company and product should have a brand image that attracts customers but the brand must also be built on a solid foundation. A valuable brand should stand for “promises made = promises kept”. The way your customers perceive and talk about you and your company is in reflection of how well you deliver your promises.
Establishing a promising relationship with your ideal target market is key. Getting to know your target market allows you to fully understand their wants and needs. Effectively communicating in their language will position you in their hearts and minds to be perceived as your customer’s best choice.
It is important to determine your brand’s values so you clearly define those buyers who are your best prospective customers and appreciate those values.
3 WAYS TO IDENTIFY YOUR IDEAL CUSTOMER
1. Clarify: By conducting research in the form of surveys, identifying preferences through social media and reviewing published blogs will all help you get an idea of your target market’s pain points, values and needs.
2. Compare: Consider investigating the performance and marketing strategies of your competition to improve your company’s weaknesses. Find areas where they are failing and offer a service where you can fill the gap.
3. Connect: Engaging with your customers opens opportunities to create connection and trust. Ways to engage with customers can include online conversations through commenting on related sites, attending social gatherings and keeping active on social media sites.
While having a brand image that creates an impact can be extremely beneficial to your company, it is ultimately connecting with your ideal client through seeking to understand them that will truly create a lasting impression.
Get clarity on how your brand can connect with your ideal client by downloading our
GETTING TO KNOW YOUR BRAND WORKSHEET.
Getting Started: 5 Areas of Mastery to Create the Foundation for Your Online Business. Pam Hendrickson.
Marketing Roadmap: 4 Steps to Attract Quality Leads, Better Customers & More Sales. Pam Hendrickson & Jeanne Hurlber.
Leadership Questionnaire. Brian Tracy.